How Netflix Uses Data Science for Recommendations
Netflix is a global streaming giant with millions of users watching content every day. But have you ever wondered how Netflix knows exactly what shows or movies you might want […]
The Science of A/B Testing: Using Data Analytics to Optimize Campaigns
Introduction In the world of digital marketing, the need to constantly optimize and improve campaigns is more critical than ever. A/B testing, a data-driven approach, has become a cornerstone for […]